Track your path to better tech
Discover privacy-friendly alternatives to mainstream apps you use every day. Track and share your journey in switching to better tech.
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What is this about?
Big Tech companies offer free, convenient tools. The trade-off is your data - your searches, your emails, your location, your habits - collected, analysed and sold to advertisers.
Most people don't switch because it feels overwhelming. Where do you even start? Why should I replace specific apps? What do you replace them with? How do I migrate my data to the new app?
This tool helps you answer those questions. It shows you what you're currently using, what you could switch to, and how to make the change. A step-by-step guide exists for each category to guide you along the way. Every switch you make reduces your exposure and puts you back in control of your data.
Why switch?
What you're up against
Google Search- Every query tied to your Google account and advertising profile
- Builds detailed interest, intent, and behavioural profiles sold to advertisers
- Subject to US CLOUD Act - search histories have been subpoenaed in legal cases
Gmail- Google scans email content to power its advertising and AI products
- Deep integration across Google's data ecosystem (Search, Drive, Ads, etc.)
- Subject to US CLOUD Act - data can be compelled by US authorities
Google Chrome- Owned by Google - browsing history feeds directly into Google's advertising profile
- Syncs browsing history, bookmarks, and passwords to Google servers by default
- Subject to US CLOUD Act
Facebook- Owned by Meta - one of the most comprehensive advertising surveillance platforms in existence
- Tracks users across the web and apps via Meta Pixel even without an account
- Has been fined billions across multiple jurisdictions for privacy violations
Spotify- Collects extensive listening history, playlist data, and behavioural patterns
- Uses listening data to build detailed psychological and mood profiles for advertisers
- Microphone access requested on mobile - privacy policy permits voice data collection
Windows- Microsoft collects extensive telemetry by default - cannot be fully disabled without enterprise tools
- Recall feature captures continuous screenshots of activity
- Subject to US CLOUD Act
Step by step
How It Works
Start
Pick which mainstream services you currently use, then set your alternative preferences - whether you want open source only, EU-based, free options, or something else. These filters control which alternatives appear when you track a trail.
Already know what you want? Skip it and jump straight in.
Track Your Trails
Work through the things you use every day - email, search, maps, browser, storage and more.
Each trail is your record of switching from one app to another: log what you're switching from, what you're trying, and how it's going. Tried three different email providers before finding one you like? Log all of it as part of your journey.
The journey is the point and sometimes, it leads you to products that fit you better than ever.
See Your Progress
Every change you log builds a picture of how far you've come. See your overall progress, which companies you've reduced your exposure to, and what's left to do.
Share It
Inspire others by sharing where you're at. Export a clean summary of your progress and post it to social media.
Illustrative example
See what it looks like
Gmail
TutaSearch
G Search
KagiMaps
G MapsStorage
G Drive
NextcloudIllustrative only - your actual progress will depend on what you use.
Ready to start?
No sign up. No account. Nothing to install.
Just you, your browser, and a list of things to change.
Start trackingYour Data, Your Device
Everything you do on this site is stored in your browser. No account, no server, no database.
Export your data as a JSON file at any time to keep a copy or move it to another browser. That file is yours. Keep it somewhere safe if you use multiple devices.